Blue Generation

Blue Generation grew out of a family apparel business started in 1944 by Milton Rubin in New York. The Blue Generation name launched in the mid-1990s around logo-ready denim and twill shirts and has since become a four-generation line of corporate and uniform apparel—polos, woven shirts, denim, fleece, servicewear, and coordinating men’s, women’s, and youth styles in an unusually wide range of colors and sizes.

These garments are built for staff uniforms, office and hospitality teams, and custom branded workwear you can embroider or print. Many styles add snag resistance, moisture-wicking, stain-release, and industrial-ready fabrics so logos stay sharp through daily wear. Blue Generation describes itself as logo-ready apparel from the mailroom to the boardroom—tried, true, and blue, with a family touch.